I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at: [email protected].



We love our Babyccino community and reading this comment from one of our blog posts made our week… what beautiful words. 🤍
1 day ago
Everything Under the Sun is a new book out by Molly Oldfield. The book is a collection of answers to 366 curious questions asked by children from around the world. Fascinating facts are accompanied by vibrant illustrations from a selection of great illustrators, making the book as cute as it is educational. The book is based on the award-winning podcast @everythingunderthesunpod also by Molly Oldfield, where she and other experts answer questions sent in from children. We’ve been listening to Molly’s podcast episodes in the car, and we’re all learning so much! We’ve learned about bees and wind, narwhals and unicorns, to Egyptians and mummies. It’s so cute! I can’t recommend the book highly enough. Whether you read a question a day, or dip into it whenever you are feeling curious, this is a book to treasure and share all year round. It would also make a wonderful birthday gift for any young person in your life. @mollyoldfieldwrites @courtneyadamo #babyccinobooks #babyccinoreads
3 days ago
The very best Belgian Waffle recipe for your cute bed heads tomorrow… see Courtney’s recipe in bio. 🧇
1 week ago
Tumeric Orange Lemonade, is the best way to start the day and keep immune systems happy. See Courtney’s new favourite morning recipe on the blog. link in bio. (Modified from the talented @amychaplin)
1 week ago
It’s the season for blackberries! And what is better than Blackberry Cream Cheese Puffed Pastry? Seven ingredients and the very best breakfast. Link in bio. @laraoflondon
1 week ago
Autumn is around the corner. Have you ever made a collection of acorn friends? We love this simple idea, link in bio.
1 week ago
This weekend for some craft inspiration, we adore @sundayboheme!
1 week ago
Have a little tea party this weekend to celebrate the week of school! ️ Victoria Sponge Cupcakes, oh yes. Link in bio @laraoflondon.
2 weeks ago
How to Encourage Teens to do Household Chores is Courtney’s new post today. Want tips, link in bio. Have tips, tell us in comments! @intheloop.teens @courtneyadamo
2 weeks ago
Love this retro style back to school @hedgehogshop! How is back to school going in your house?
2 weeks ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
3 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
4 years ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
4 years ago
Check out the cool vibes of our Shop Up event in London in December!
4 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
4 years ago
Esther shows us her recipe for delicious mint syrup.
4 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
4 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
5 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
5 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
5 years ago