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A one-stop-shop for stylish, safe and innovative products - and a whole range of brands
REGION: United States
The Tot is a US-based online destination that combines fabulous shopping with unbiased parenting information and advice. Carefully curated by mums and exclusively featuring tried-and-tested products, this shop focuses on organic and natural materials. Covering a huge array of products - and therefore a huge array of parents’ needs, The Tot offers products that are safe, non-toxic and sustainable with a sense of style.

You’ll find fabulous clothing and accessory options for boy and girls aged 0 - 5 years (with some options for older kids too!) Whether you are looking for pyjamas or a wool coat, shoes or a swimsuit, newborn onesies or big girl hair accessories, this shop has a whole load of suggestions for you! With over 200 brands, there are stylish options for lovers of European style, but also street style, both boho chic and minimalist design; the list goes on.

And that’s not even it - the beauty of this site is that you can shop great options across most every category you need for your young family. Strollers, tableware, playmats, maternity wear, baby gyms, bed sheets, diaper bags, baby bath care, you name it! You’ll find stylish options for the most practical of products as well as the most luxurious, and you can shop safe in the knowledge each item ticks ALL the boxes.

The Tot is the creation of Nasiba Adilova, a mama who struggled to find a resource where every product featured had been tested for health, safety, innovation and style. Nasiba combined her expertise in digital media, marketing and fashion, with her experience as a mother to create this destination for mindfully curated shopping.

“What a wonderfully broad collection of only good things!”