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Organic apparel for the little minimalist
Amsterdam-based Gray Label makes our hearts race! Contemporary yet timeless, this collection offers stylish everyday comfort and practicality for babies and children aged 0 to 10. Emily Gray, the super cute designer behind Gray Label, likes to focus on beautiful colours and simple designs, and manages to find the softest (no kidding!) organic fabrics available. A busy mum of 3 herself, Emily knows the value of practicality, comfort and the ability to mix and match outfits, all day, every day. Each year Gray Label offer two superb collections of seasonal designs in addition to their much-loved year-round basic collection. New for 2015 is the gorgeous miniature collection – a perfect range of designs especially for the very smallest, inspired by the latest addition to the Gray Label family, Mia. We love these clean lines -- perfect living apparel for the environmentally conscious, who like to keep things comfy and smart.

“Made of the softest (no kidding) organic cotton I’ve ever laid my hands on, these basics are not only super cute, but also extremely comfortable!”


Gray Label Blog Posts

Gray Label, a cute (but above all comfortable!) collection
We've known Gray Label since their very first collection. Emily, the owner and designer, is from Amsterdam and it's been so fun to follow her succes. I remember her search for the perfect organic cotton fleece for her very first basic collection... Until she finally put her finger on the softest and strongest variety she ...
The best gender-neutral baby essentials
I've had several friends reach out over the years asking for my no-fuss, must-buy list of newborn essentials. I remember one of my best friends from college sent me an email asking me for a list of things she should buy as well as a list of things she should not. I loved that she ...
Gray label, new from Amsterdam
Last week I had the most delightful meeting with Emily Gray, the cute designer/owner of the newest Amsterdam kid's label Gray Label. We met at Le Pain Quotidien, which is always a treat, but the fact that we could sit outside on the terrace in T-shirts made it even more memorable! Emily gave Ava, who ...