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Handpicked ethically produced clothing in basic styles and colours for newborn - 5 years old
Basic Kids Co. is a British-based online Concept Store stocking sustainably and ethically produced, beautifully simple clothes for newborns and children aged 0 – 5. These items are ‘basic’ in the sense that they are wardrobe essentials, easy to combine and beautifully made. Items are basic in style and in neutral colour, and most unisex.

The collection is comprised of handpicked items – rompers, dresses, trousers, bodysuits, tops, shorts, cardigans – selected from the some of the very best ethical brands. Each brand has been carefully chosen to ensure a passion for sustainable and ethical production runs throughout.

This lovely shop is the creation of mama, Olivia. Having not found out the gender of her babies, Olivia searched for 'gender neutral' clothing - whites, lovely grey marls, your unisex ‘basics’. She found these hard to come by and realised there is a gap in the market –- very few stores stocked purely these products, and too often ‘basic’ colour options meant opting for low quality. So, she decided to bring together this lovely collection!

The majority of items at Basic Kids Co. are made from 100% Organic Cotton, which is ideal for our baby’s sensitive skin. All items are made from sustainable, ethically sourced materials using ethical methods of production.

“Neutral basics are surely the basis for every little wardrobe, focusing on these is a great idea! ”