Mini Me – Copenhagen’s coolest kicks for kids

If Copenhagen has a particular destination ‘high street’ – not so much high street stores as delis, flower shops, bakeries and independent bookstores all beautifully wrapped in a local neighbourhood vibe – then Gammel Kongevej in Frederiksberg is it. This could, to Copenhageners, seem a little strange – because Frederiksberg is actually a municipality all of its own – but in truth it’s naturally lumped together with its city sister, and there’s no clear distinction between the two. Home to destination street Værnedamsvej, a Parisian-style corner of Scandinavia lined with cafés, small kids boutiques, interiors stores and Copenhagen’s Aesop flagship – Frederiksberg was destined to be chosen as the landing spot for Mini Me back in the spring of 2016.

One of the newest kids on this block, this sneaker store for little ones has chosen to lay its hat – or kicks – in one of the older-style shop spaces that are seen all over the city, and features a traditional opal glass ceiling punctuated with a grid of brass. With it its owners, who have an established background in adult fashion and respond to the large and growing sneaker culture in Denmark, resolved to ‘create a universe where parents and their ‘mini mes’ could find a unique yet refined experience.’ That experience is all amiable assistance, with store staff being knowledgeable with parents and their right-size-and-room-to-grow concerns, as well as appealingly smiley and engaged with kids. Most of all, they really, really know their trainers.

Sneaks are stocked in sizes from toddler to teen, and include both classic and current styles from Adidas, Nike, Vans, New Balance, Puma and more. The store’s wooden pegboard-style wall cladding has a simple, Japanese feel to it, and allows for flexible shelving and hanging rails hosting bags by Eastpak and threads by Finger in the Nose, Stella McCartney, Little Marc Jacobs, Kenzo, Bobo Choses and the home-grown Mini Rodini.

Centre stage sit cute platform display plinths with faces cut out of their fronts, topped by a giant Miffy light, its ears acting as hooks for caps.

Mini Me’s excellently curated collection can also be shopped online, and it ships across the world. Their sale is always worth keeping an eagle eye on.

Mon-Fri, 10am-6pm; Sat, 10am-4pm; Sun, closed

Gammel Kongevej 94A
1850 Frederiksberg

+45 88 34 12 00

[email protected]


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