Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to [email protected]

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Staring at the same walls and wondering what to do? Then this is it. One word, genius! It’s simple and satisfying craft which then becomes a great focal point of your home. Get ready ️ and click on our bio. @estherbabyccino #babyccinokids #babyccinocrafts
15 hours ago
Today we celebrate two of nature’s habitats - a forest and a pond. These are wild homes that offer shelter and rest for animals on our doortstep, and can be found in the most populated places, like the cities we live in! @freyahartas @rachel_m_williams #slowdownthebook #naturecraft #considerthelilies #natureshabitats #kidsscience #kidlit #mindfulness #stayathome #babyccinokids #babyccinocrafts
1 day ago
Share those rainbows of hope in your windows! These are from @laraoflondon Tag us on your rainbows so we can share them. And top tip : Kitpas are great and masking tape acts as a temporary ruler. Make a homemade ‘compass’ using string tied to the end of the crayon gives you a very professional looking rainbow. #babyccinokids #babyccinocrafts
2 days ago
Today’s activity looks at one of the most exquisite animals in nature: the butterfly. 🦋 Decorate your own and learn all about the process of metamorphosis in #slowdownthebook @freyahartas @rachel_m_williams #slowdownthebook #naturecraft #butterfly #metamorphosis #kidsscience #kidlit #mindfulness #stayathome #babyccinokids #babyccinocrafts
2 days ago
3 days ago
Dear friends, How are you? It’s a different world! Some of you may have been house-bound for a while now, and for some of you it’s only just beginning. Working from home, schooling from home, spending less time outside… No playdates, no sports or hobbies, no little trips to parks, pools, museums or even family. And even though we are physically further away from our friends and families than ever before, I feel that the world is bonding and reaching out to one another. On social media, so many artists are sharing work and so many companies are coming up with the most wonderful creative craft projects. On a local level, neighbours are helping each other out: cooking and baking and shopping for elderly people. In all of this time’s uncertainty, this is the stabile truth: we people take care of one another. WE matter, not the individual. Not the I. Here on Babyccino, we will keep doing what we have always done for twelve years: to inspire you and offer support. We will be sharing ideas from our archives as well as new posts, focussing on simplicity, togetherness and positivity. We will of course also still be supporting our community of wonderful small businesses! Stay tuned for our highlights on : Crafts & Creativity Toys & Games Recipes & Making Books & Films Housekeeping & Organisation Exercise & Health If there is anything you would like to hear more about, please let us know. We care, we share. Wishing you and your family and friends well. Stay safe everyone! Love, Our global Babyccino Team
3 days ago
Today’s activity from is based around looking at things in nature that you might normally miss. Use an old egg carton to create a collection of tiny things - fallen leaves, twigs, rocks or flowers that are on the ground. ‘Plant’ each one into a different hole in your egg box. What does each one look or feel like? Sometimes it’s the little things that remind us just how extraordinary life can be. @rachel_m_williams #slowdownthebook #naturecraft #itsthelittlethings #naturecollections #kidsscience #kidlit #babyccinokids #babyccinocrafts
3 days ago
An activity based around the many phases of the sky’s brightest light: the Moon. Each night, the Moon appears to have changed shape. In fact, it’s just going through it’s monthly journey around Earth. As it travels, it goes through eight different phases, called a lunar cycle. Make your own wall chart and learn about each phase. @freyahartas @rachel_m_williams #slowdownthebook #naturecraft #nightsky #phasesofthemoon #kidsscience #kidlit #babyccinokids #babyccino
4 days ago
To celebrate the publication of Slow Down this week, @magiccatpublishing are running 5 days of craft activities inspired by the book. Follow along with them to enjoy a daily, nature-inspired project. @freyahartas @rachel_m_williams #slowdownthebook #naturecrafts #picturebooks #kidlit
6 days ago
For those celebrating Mother’s Day in the world today, and for those who aren’t, we think this is a good reminder. Thank you for everything you do each day.
6 days ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
3 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
3 years ago
Esther shows us her recipe for delicious mint syrup.
3 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
3 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
4 years ago