Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to [email protected]

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with https:// (or http://)



Find the very best backpacks in this month’s @babyccinokids product guide!! Unmissable for travel, school and the everyday. A good backpack is the perfect accessory! #babyccinokids #babyccinoboutiques #bestbackpacks
4 days ago
Esther is talking about fridge organization (it’s a thing!) over on our blog today! An organized fridge helps tremendously if you’re trying to minimize food waste in your household. (One third of the food in the world is thrown away! Let’s change that and start in our own kitchen!) @estherbabyccino #nofoodwaste #verspillingsvrij #babyccinokids
6 days ago
This family friendly recipe for chicken teriyaki is delicious and there are ONLY 4 INGREDIENTS INVOLVED!!! Head over to our blog now to read Lyndsey’s super easy how-to (including a clever tip for fresh ginger ). #dinnersorted @ieatmypeas #babyccinokids #babyccinoeats #familyfriendlyrecipes #chickenteriyaki
1 week ago
A lovely little peek in the life of @estherbabyccino and her family. Esther talks about her values and truths as part of a beautiful project by @thoughtfully.grp
1 week ago
Are you a competitive games player? *With your kids?* Esther admits she enjoys herself more when she is challenged in a game as well, and let’s her children loose games at times too. Good thing is, there ARE games that are fun and challenging both for the child as for the parent — head over to the blog to read which ones @estherbabyccino likes to play and leave your favourites too. #babyccinoplays #babyccinokids
1 week ago
We’ve collected the best games on-the-go for you! Check out this month’s products guide and get your summer travels sorted ️ #babyccinokids #babyccinoboutiques #babyccinotravels #gamesonthego #familytravel
1 week ago
This fluffy and delicious Victorian vanilla sponge cake is vegan, dairy free and easily made gluten free too!!! Bee’s super easy and foolproof recipe is up on the blog today. @beesbakery #babyccinokids #babyccinoeats #vegancake #dairyfree #glutenfree
1 week ago
Cutie baby Bram bear trotting about on his sweet little red shoes by our longtime friend and member @poconido ️ @estherbabyccino #babyccinokids #babyccinoboutiques #toddlershoes
2 weeks ago
Have you taken your kids to Disney? Our contributor Addie discusses the pros and cons and wonders what age would be best to invest in a visit? There are some interesting comments and insights on our blog!!! Link in profile. @addieladner #babyccinokids #babyccinotravels
2 weeks ago
by @aolanow
2 weeks ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago