Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to [email protected]

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with https:// (or http://)



Would you let your children get lost at night and let them find their own way back home? Esther discusses a recent article in @the_newyork_times about a peculiar Dutch ‘game’ for t(w)eens: ‘dropping’. A very interesting cultural phenomenon and quite the controversy of helicopter parenting! Have a read and leave your thoughts — the link is in the profile. @estherbabyccino #babyccinokids #babyccinoparenting #dutchparenting
1 day ago
Are you ready for school yet? Check out this month’s @babyccinokids product guide for our selection of cool and fun school items! The link is in our profile #babyccinokids #babyccinoboutiques #backtoschool
2 days ago
Warm, yummy summertime scones... served with a dollop of melting butter and a spoonful of (homemade?) jam . These quick and quintessentially English treats can be on your plate in less than 20 minutes! The recipe is on our blog. Thanks for sharing @ieatmypeas ! #babyccinokids #babyccinoeats
3 days ago
Hello, hope you are all well!! We have secretly disappeared for a few weeks to relax and spend time with our family ️ and to read books! Here are the books Emilie and her girls are reading this summer. What have you been up to? Are you still in vacation mood or are you back at work? (In Amsterdam, school starts next week!) And, most importantly— what books have you been reading? #babyccinokids #babyccinoreads #vacationreading
4 days ago
On the blog, Esther discusses a recent @the_newyork_times article: the playback of recent experiences on mobile phones can reshape our children’s memories and alter the way they see themselves. Let experiences be? Link in profile. @estherbabyccino #babyccinokids #thursdaythoughts
4 weeks ago
These PBJ (peanut butter and jam!) VEGAN cookies are delicious, full of protein AND easy to make!! You can find Bee’s foolproof recipe up on the blog today ️ @beesbakery #babyccinoeats #babyccinokids #vegancookies #familycooking
4 weeks ago
New Orleans! Addie is taking us on a tour of the city notoriously known for Bourbon Street, Mardi Gras, drive-thru daiquiris and jambalaya. Head over to our blog to find out about some great non-touristy places to eat and some fun places to visit with kids. We can’t wait to explore this city’s historic homes and architecture and get a feel of its famous hospitality and energy! (And above all, eat the exquisite food!) @addieladner #babyccinotravels #babyccinokids #neworleanswithkids #familytravel
1 month ago
‘Comfort Zones’ is an anthology of essays written by a pool of women writers who were invited to think about their usual ‘comfort’ subject matter and then work against it. This ‘tackling of unfamiliar grounds’ results in a compelling read — according to @vanessa_wild_flours a ‘dip in and out of’ kind of book which sounds like the perfect holiday read to us! Edited by @sonderandtell and for sale @insidejigsaw with 100% going to @womenforwomen Read more on the blog today. #babyccinoreads #babyccinokids
1 month ago
Find the very best backpacks in this month’s @babyccinokids product guide!! Unmissable for travel, school and the everyday. A good backpack is the perfect accessory! #babyccinokids #babyccinoboutiques #bestbackpacks
1 month ago
Esther is talking about fridge organization (it’s a thing!) over on our blog today! An organized fridge helps tremendously if you’re trying to minimize food waste in your household. (One third of the food in the world is thrown away! Let’s change that and start in our own kitchen!) @estherbabyccino #nofoodwaste #verspillingsvrij #babyccinokids
1 month ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago