Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to [email protected]

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with https:// (or http://)



Excited??? We are! See our @babyccinokids post for more details on our ShopUp in December.
1 week ago
Upcoming 2018 dates in four, fun cities! Visit us @babyccinokids for more details! #babyccinokids #babyccinoboutiques
2 months ago
One month to go... Just so nothing else gets in the way of you and your favourite brands, save this date. ️ #theshopup
4 months ago
To keep things all in one place, we will be merging this account and our @babyccinokids account moving forward. After all, we are one big happy family, and having one place for you to visit just makes life easier. Please follow us here at @babyccinokids for all future updates, event dates and news about our ShopUp events. And don't forget to mark your diaries for our upcoming events: June 9 & 10 in Shoreditch, London and September 16 & 17 in Brooklyn, NYC. ️ #babyccinokids #theshopup #onehappyfamily
5 months ago
Have you seen our IG stories on @babyccinokids??? Do you want to share your brand with our families and customers? We will be in East London this June, and we are looking for interesting brands and lovely boutiques to join us! Visit us for more on Stories. ️️️
6 months ago
Sweet touches of lucky green for little babes! Love this photo from our #babyccinoboutiques @cloth!
6 months ago
Colourful and cute, that’s what’s around the corner! Register on the link for our free 9th & 10th June East London ShopUp. Even @beneditacouk will be joining us! #matching #colourful #theshopup
6 months ago
Always a good reminder! ⭐️⭐️⭐️
6 months ago
Pretty in pink! Come meet @beneditacouk at our East London #theshopup on the 9th & 10th of June. Save the date. ️ #babyccinoboutiques #pink #girlsandboys
6 months ago
The days are getting longer and soon you’ll be wearing short sleeved clothing and sunglasses. (Right? ) With less than three months until our East London ShopUp, we are dreaming of warmer days and new wardrobes for our little ones! So mark your calendars and join us on the 9th & 10th of June. ️ @van_beren #theshopup #london #eastlondon
6 months ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
2 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago