I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



Make sure you enjoy the Southbank Roof Garden and Food Market if you're in London on a sunny day (like this week!️) A beautiful place open to the public from March until late September. More details in our London city guide, link in profile! #babyccinocityguides #london
7 hours ago
Now that Spring is here, are you also already thinking about swimwear? We can't get our eyes off this adorable polka dot print from Thank you friends for bringing some sunshine in our press bags in London!️
1 day ago
If you're looking for unique decor for a nursery, check out @tittteicom stunning items! What will you choose - a beautiful origami ball of folded paper, or a personalised print reflecting your baby's details and birth story? We love them alland we're so happy that they helped us make our London #TheShopUp press bag extra special
4 days ago
Do you know the beautiful, cool and fun world of @atsuyoetakiko? A fabulous place of unique clothing, accessories and decor for the home. They were part of our LA #TheShopUp, and sponsored our press bags in our East London #TheShopUp. So thank you @atsuyoetakiko, we️you!
5 days ago
We're sharing the recap (and beautiful photos from @bigbanglightbox) of our fabulous first #TheShopUp in East London on the blog! Follow the link in profile! #theshopuplondon
1 week ago
And that's a wrap! The end of our Spring, East London #TheShopUp! It was such a success thanks to you, amazing shops and wonderful families! Thanks for being part of it, thanks for coming. We had tons of fun (and kids too!) and we can't wait for the next one#theshopuplondon
2 weeks ago
The perfect kids shoes for summer are at #TheShopUp! The plimsolls from @cientauk are berry scented and machine washable We're open until 6pm and we're telling you - the shopping is GOOD here!#theshopuplondon
2 weeks ago
Shop a bit of sunshine today at #TheShopUp! All our shops have brought their beautiful Spring/ Summer collections, time to stock up for the warmer days. We're open until 6pm and we're at @trumanbrewery#theshopuplondon
2 weeks ago
For a good night's sleep (or for a good nap while travelling️), kids will love those extra cute sleep masks from @atticusandgilda! Shop them at #TheShopUp today, we're open until 6pm and we're at @trumanbrewery in Shoreditch!#theshopuplondon
2 weeks ago
Come today at #TheShopUp, pick up your copy of the latest @babylondonmagazine, and enjoy their subscription promotion: only £15 for one year! Thanks for being such a cool media partner @babylondonmagazine !
2 weeks ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW!You can order it here:UK: / US: / AUS:
2 weeks ago
Esther and Courtney wrote a beautiful, month by month guide to pregnancy for the family to share. Perfect to prepare your child for the arrival of their new baby brother or sister!PRE-ORDER YOUR COPY: UK: US: AUS:
1 month ago
Check out the cool vibes of our Shop Up event in London in December!
1 month ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
5 months ago
Esther shows us her recipe for delicious mint syrup.
7 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
7 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
10 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
1 year ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago