I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at: [email protected].



On our blog, Esther shares a new family favourite game. Her children are addicted! Bonus — it’s perfect to bring when traveling too :). @estherbabyccino #babyccinokids #babyccinoplays
1 day ago
Stay toastie this winter with the warmest winter coats! We have gathered some of the best ones over on the @babyccinokids product guide this month. Which one is your favourite?? #babyccinokids #babyccinoboutiques #warmwintercoats
4 days ago
Easy to make and packed full of colour and nutrients — this pumpkin lakse soup is particularly nourishing with its beautiful combination of ginger and spices (and a spoonful of crunchy peanut butter!) Thank you for sharing @ieatmypeas , this is so perfect for autumn #babyccinokids #babyccinoeats
6 days ago
How sometimes a seemingly small transition can make an enormous emotional input... Is your family complete? Shannon is ‘very nearly certain’ her family is complete with two children, and was surprisingly weepy when she moved her 2 year old baby from his crib to a cot bed this weekend. Her baby not a baby anymore — such a bittersweet moment! Sounds familiar? Have there been little changes or transitions that surprised you with their emotional intensity? Please share! @slcorlis #babyccinokids #babyccinoparenting
1 week ago
On the blog, Courtney announces her capsule collection with @nelliequats — it’s gender neutral AND season neutral, and it runs up to size 12! @courtneyadamo #babyccinokids #babyccinoboutiques
1 week ago
The most wonderful, warm woolens, now up on this month’s @babyccinokids product guide! We love wool; it’s cosy, durable, natural, beautiful, and needs less washing 🧶🧡. Link to the guide in our profile! #babyccinokids #babyccinokidsboutiques #welovewool #woolweek
1 week ago
Would you share the name of your baby before birth? It is such an interesting topic. Some people do, some don’t, some just share with close friends or family... what’s your take on this? What is ‘normal’ in your society? Read more thoughts from @laralovesparis on the topic (she is pregnant with a little boy, and decided to keep the name a secret!) #babyccinokids
1 week ago
GIVEAWAY! We have teamed up with the beautiful Parisian store @bellevieparis to give away this GORGEOUS fall outfit in a size of choice (2y - 10y): an orchid apron dress, a matching little orchid pouch and, to complete the look, a pair of Collégien socks. What a great prize! To enter, make sure you follow both @bellevieparis and @babyccinokids , tag a friend AND tell us the name of the little girl who would like to wear this pretty ensemble. This giveaway is open worldwide and will end on Friday the 11th of October at 5PM GMT. The winner will be announced in the comments on the 14th of October. This giveaway is not sponsored by Instagram. You must be 18 years or older to enter. #babyccinokids #giveaway #bellevieparis
1 week ago
The story of the beautiful brand @wunderlang is such a wonderful one. Founder Andrea Lang is SO mindful and SO respectful towards everything life has to offer: ‘I made it my mission to source garments made from natural fibers, which were no longer wearable due to tears or flaws. I set about deconstructing them and making them into children’s clothes. Effectively saving them from the landfill.’ Head over to our blog to read Andrea’s humbling answers to our 5 questions, and get inspired! #reuse #consciousfashion #wunderlang #babyccinokids #babyccinoboutiques #babyccinointerviews
2 weeks ago
Why being kind makes you happier! —> On our blog, Courtney discusses a research by Lara’s husband Oliver for (still following?). Being kind makes you happy, so let’s start this week! @courtneyadamo @laraoflondon @kindnessorg #babyccinokids #babyccinoreads #kindness
2 weeks ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
1 year ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
3 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
3 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
3 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago