I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at: [email protected].



Happy Holidays! One hour left to shop in NYC and check out @babyccinokids for over 400 boutiques from around the world for more special presents
6 minutes ago
The cutest shoppers!
3 hours ago
Wake up and smell the @chorusbeans coffee and come shop with us today 10-4 at @501union!
7 hours ago
Good night NYC! Hope you’re bundled up warm, perhaps with @lewisishome See you tomorrow 10-4pm at @501union for the last day of The ShopUp.
19 hours ago
Deck the halls, with knitted hats from @city_goats. There’s something for everyone on your list here at @theshopup!
23 hours ago
Slide on over to @501union to do all your holiday shopping for the little ones in your life. Adorable toys, clothing, accessories and so much more. Just look at these fun gifts from @peurobaby! Open today until 6pm and tomorrow 10-4!
1 day ago
Tomorrow is the day! NYC hope you’re surviving the snow ️ the doors of @501union open at noon tomorrow! From 1-3pm we have two special additions, tasty gluten free chocolate oat cookies from @nourishbaby_ which are great for lactation AND @thehaikuguys will be writing custom haiku! See you soon NYC
1 day ago
The perfectly curated collection from @cloth will be available for all your shopping needs tomorrow at #theshopup A delightful assortment of items for babies, girls, and boys. Something for everyone. #perfectpresents
2 days ago
We are going to have such fun tomorrow! Join us at 501 Union Street and meet @sproutsanfrancisco ... They select the very best natural products in every category, with clothing and sustainable, non-toxic, and stylish are always at the top of their list! Gifting with a conscience! ️ #theshopup
2 days ago
Skating into the weekend and with one day to go, we can't wait for #theshopup tomorrow. @hellokiboro will join us with their kimono-style rompers for all babies 0-36 months. Each Kiboro outfit is created using bits of cloth from articles of clothing no longer in use. So you aren't just buying new items, your buying thoughtfully (and stylishly). ️
2 days ago
Christmas wrapping with brown postal paper and red Winterberry branches
5 days ago
If you’re looking for dreamy nightwear you are in the right place! UK brand Faune creates nighties and pyjamas full to the brim with beautiful detail.
5 days ago
DandelionBabas make 100% eco-friendly, 100% wool felt cute accessories to help mark - and make - a special day. Their completely handmade celebration crowns can be used for every birthday and every family member. Birthday crowns come complete with a slot into which you can insert the relevant numbers. What a great way to create a tradition and a photo series of your little one’s childhood!
5 days ago
Yesterday was an absolutely amazing morning for all of us!  With our entire team in London, we gathered with friends, shop members and fellow bloggers to celebrate the past ten years of our little company.  It was such an honour for us to be surrounded by so many inspiring people and to really celebrate the …
5 days ago
These Christmas books are a part of our family traditions, ones we would read over and over. We asked our team for their absolute, very, very (!) favourite Christmas books, here is the list.
5 days ago
Winter, House, Tree - Hand Carved Rubber Stamp Idea
5 days ago
Star Light - 40 LED-product
1 week ago
Everyone loves decorating for Christmas, but there’s always that fine line between festive and tacky that we daren’t cross! We’ve found some of our favourite Scandinavian-style decorations that will lead you to a classy Christmas.
1 week ago
roasted broccoli and crispy tofu bowls
1 week ago
1 week ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
7 months ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
8 months ago
Check out the cool vibes of our Shop Up event in London in December!
8 months ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
1 year ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
1 year ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients: a royal 1 tbsp of olive oil 1 butternut squash 1 red onion 2 red peppers 2 garlic cloves 4 vine tomatoes 150g quinoa sea salt & freshly ground pepper 300 ml vegetable stock 2 tbsp red wine vinegar 25g raisins 80g black olives And for the garnish: a handful of chervil feta (optional) Directions: Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks. Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes. Rinse the quinoa under cold water to remove any bitterness. Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper. Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking. Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like! A super colourful, super easy and super delicious dish for taste buds of all ages! Bon appétit!
2 years ago