I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at: [email protected].



Give-away time! It’s warm and sunny today in London! ️ To celebrate all of this happiness we’ve teamed up with portrait and family lifestyle photographer Katrina Campbell @_katrinacampbell_ to give away a ONE HOUR PHOTO SHOOT (plus 90£ worth of prints) with you and your children in central London! Katrina is known for her natural and characterful lifestyle images of families (we have knows and worked with her for years and we can assure you, she’s such a lovely and talented lady!). Katrina will create a set of beautiful lifestyle shots and stunning portraits to remember a great day out, and on top of that £90 to spend on prints. To enter, you must follow both : @_katrinacampbell_ and @babyccinokids , like this post, and tag a friend who you think would love this family shoot as much as you would. This giveaway will end on the 26th of May at 5pm GMT. The winner will be announced on the 27th. This giveaway is not sponsored by Instagram. You must be 18 years or older to enter. Again: the photoshoot will take place in central London.‍️ Good luck! #londonchildrensphotographer #londonfamilyphotographer #capturingchildhood #katrinacampbellphotographs #babyccinogiveaway #babyccinokids
21 hours ago
Collagraph printing is a cool collage printing technique which people of all ages will enjoy! Esther explains the how-to on the blog today. #babyccinocrafts #craftsforkids #collagraph @estherbabyccino
1 day ago
Look at this adorable summer dress from @_beyond_nine ! Made from custom woven linen which feels cool, is absorbant and will only get softer over time, it’s the perfect flattering dress for pregnancy and beyond (the poppas down the front allow for easy breastfeeding access!). We ️! #babyccinokids #babyccinoboutiques #babyccinowears
2 days ago
On our blog, Lara is talking about giving birth (she’s due soon!) and why a home birth is not her first choice... #babyccinokids
2 days ago
‘Poaching a whole chicken is actually one of the most straightforward and hands-off processes and, for some reason, feels particularly rewarding and holistic. The chicken is so succulent and flavoursome that really you need very little with it!’ Read the how-to on our blog today — shredded poached chicken is delicious in salads and sandwiches or served with rice or noodles for a quick Asian-inspired meal. (Added bonus, of course, is the beautiful broth you are left with! ) #babyccinoeats #poachedchicken #familycooking @ieatmypeas
3 days ago
Dream team! Ava, Bram and key-member of the team bébé George with their assistants @laralovesparis @emiliebabyccino @estherbabyccino and @amandine.lw — what an awesome first day of our #babyccinoxthereunion event! We’re back tomorrow at @Atelier_richelieu_paris (60 rue de Richelieu) from 10 to 18 — be there or be ◾️;) @thereunion #babyccinokids
6 days ago
On our blog, Courtney is showing us their ADORABLE cubby house! Head over to see more dreamy pics and read about the design process with @castleandcubby #babyccinokids #babyccinoplays #cubbyhouse #playhouse
1 week ago
A spring craft project which is as easy and fun as a walk in the park! Have a look on our blog to see what a dishwashing brush has to do with a dandelion puffball @estherbabyccino #babyccinocrafts #springcrafts #springcraftsforkids
1 week ago
It has been an exciting week, but WE HAVE OUR WINNERS! The biggest congrats to this year’s well deserved Babyccino Awards winners! (Swipe!) Best Baby Clothing -The Little Natural Co @thelittlenaturalco Best Children's Clothing - Hubble + Duke @hubbleandduke Best Shoes & Accessories - Amy & Ivor @amyandivor Best Toys & Crafts - Wooden Story @woodenstory Best Decor - Little Cloud Best Baby & Family Essentials - Muddy Puddles @muddypuddlesuk Best Ethical - Polarn O. Pyret @polarnopyretuk Best Concept Store - MamaOwl @mamaowl_ Best New Shop or Brand - Young and Brave Congratulations also to all of the shortlisted shops! You are all fabulous! And a big thank you to our wonderful jury members who had the very difficult task of making the first selection and, of course, to all of you who took the time to vote. Your support for our beautiful independent brands and boutiques means the world to us (and to them)! #babyccinoawards #babyccinoawards2019 #babyccinoboutiques
1 week ago
Attention!! Deliciously moist and ridiculously easy banana and olive oil cake recipe up on our blog! And it’s gluten and dairy free too. 🤗 Link in profile. #babyccinoeats #bananacake #glutenanddairyfree @ieatmypeas
1 week ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
10 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
2 years ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
2 years ago
Check out the cool vibes of our Shop Up event in London in December!
2 years ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
3 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
3 years ago