I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at: [email protected].



Excited??? We are! See our @babyccinokids post for more details on our ShopUp in December.
1 week ago
Upcoming 2018 dates in four, fun cities! Visit us @babyccinokids for more details! #babyccinokids #babyccinoboutiques
2 months ago
One month to go... Just so nothing else gets in the way of you and your favourite brands, save this date. ️ #theshopup
4 months ago
To keep things all in one place, we will be merging this account and our @babyccinokids account moving forward. After all, we are one big happy family, and having one place for you to visit just makes life easier. Please follow us here at @babyccinokids for all future updates, event dates and news about our ShopUp events. And don't forget to mark your diaries for our upcoming events: June 9 & 10 in Shoreditch, London and September 16 & 17 in Brooklyn, NYC. ️ #babyccinokids #theshopup #onehappyfamily
5 months ago
Have you seen our IG stories on @babyccinokids??? Do you want to share your brand with our families and customers? We will be in East London this June, and we are looking for interesting brands and lovely boutiques to join us! Visit us for more on Stories. ️️️
6 months ago
Sweet touches of lucky green for little babes! Love this photo from our #babyccinoboutiques @cloth!
6 months ago
Colourful and cute, that’s what’s around the corner! Register on the link for our free 9th & 10th June East London ShopUp. Even @beneditacouk will be joining us! #matching #colourful #theshopup
6 months ago
Always a good reminder! ⭐️⭐️⭐️
6 months ago
Pretty in pink! Come meet @beneditacouk at our East London #theshopup on the 9th & 10th of June. Save the date. ️ #babyccinoboutiques #pink #girlsandboys
6 months ago
The days are getting longer and soon you’ll be wearing short sleeved clothing and sunglasses. (Right? ) With less than three months until our East London ShopUp, we are dreaming of warmer days and new wardrobes for our little ones! So mark your calendars and join us on the 9th & 10th of June. ️ @van_beren #theshopup #london #eastlondon
6 months ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
2 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: / US: / AUS:
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: / US: / AUS:
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago