About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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Happy Holidays! One hour left to shop in NYC and check out @babyccinokids for over 400 boutiques from around the world for more special presents
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Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients: a royal 1 tbsp of olive oil 1 butternut squash 1 red onion 2 red peppers 2 garlic cloves 4 vine tomatoes 150g quinoa sea salt & freshly ground pepper 300 ml vegetable stock 2 tbsp red wine vinegar 25g raisins 80g black olives And for the garnish: a handful of chervil feta (optional) Directions: Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks. Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes. Rinse the quinoa under cold water to remove any bitterness. Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper. Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking. Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like! A super colourful, super easy and super delicious dish for taste buds of all ages! Bon appétit!
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