About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.


Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.


We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.


The seed was planted. And we helped it grow!


In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  


In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.


In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.


We hope to see you at the next one!

 xxx Courtney, Esther & Emilie




We love this new shop! Heirloom products for the family home, with exceptional artists collaborating, and beautiful too. To see @sessions_and_co tap on the link for more. 🧡 #babyccinokids #babyccinoboutiques #interiordesign #childrensroom #babyroom #nursery #nurserydecor
3 hours ago
Start the season of sweetness with our favourite Valentine Bunting. Tap on the link to learn how easy these potato stamps are to make, then get the paint ready, and use repurposed paper to create this lovely craft! 🥔️ #babyccinokids #babyccinocrafts #valentinescrafts #valentinesforkids #repurposed #recycled #potatostamps
17 hours ago
If it’s grey today, paint a rainbow outdoors! Use regular sidewalk chalk, some water, and a paintbrush. We love this simple, winning idea. Tap on the link. #babyccinokids #babyccinocrafts
1 day ago
Happy Friday! #friyay
2 days ago
The kitchen is the heart of a home, where both meals and memories are made. So we love learning about the special design details Courtney chose when designing her kitchen — from the process of picking out paint colours, to choosing joinery styles, and even taps too! Tap on the link to read all about this comfortable and stylish family space. 🧰 #babyccinokids #renovation #interiordesign #kitchendesign
3 days ago
Get squeaky clean without any tears! Make bath time more enjoyable, more environmentally friendly, and better for your skin with these products. 🧼 Link, tap on it. #babyccinokids #babyccinokids #bathtime
3 days ago
A happy boy and his favourite toy! The wooden peg dolls can be found at @brimfulshop, one of our #babyccinoboutiques . Link to Esther’s post in bio.
3 days ago
Today’s recipe for Oatmeal Blueberry Cups is yum-yum! A delicious breakfast or on-the-go snack that is #nutfree , #sugarfree , #glutenfree , but full of flavour and nourishment! Kid-made (see the ‘when-can-I-eat them stirring photo! ) and kid-approved. Tap on the link. 🥄 #babyccinokids #babyccinoeats #onthegosnack #breakfast
4 days ago
A good reminder for mamas in 2019! ️ Share with a friend who may have forgotten now that it’s 2 weeks into the New Year! #babyccinokids (art by @cmbringle)
4 days ago
What’s cooking in the kitchen? Do you have helpful little chefs at home? Then we have some practical and pretty ideas to share. Tap that link! ‍‍‍ #inspiredcooking #babyccinokids #babyccinoboutiques #babyccinoeats #littlechef #babyccinotopten • • @scandiborn @smallable_store @camcam_cph @littlehipstar @hellolunchlady @claude_and_co @littledumplingsboutique @slow_threads @croque_maman @conscious_craft
5 days ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
6 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
2 years ago
Esther shows us her recipe for delicious mint syrup.
2 years ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
2 years ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago