Beautiful and simple shapes, luxuriously soft and designed to be played in. Ethically produced.
REGION: United States
The Simple Folk is a line of ethical, sustainable, organic, and high-comfort play clothes for the wild-hearted minimalist created by friends and mothers, Jamie Morea and Abigail Brown.

As they became aware of the true cost of fast, disposable fashion, Jamie and Abi were compelled to lead the way toward a more conscious future that values quality over quantity, prioritizes the health and well-being of both those who make and wear their clothes, and chooses earth-friendly practices at each and every turn.

With their children as their inspiration, Abi and Jamie got to work designing gorgeous and practical garments of various textures and muted hues that are carbon brushed to be luxuriously soft and are intended to be passed down for generations to come.

Their line is handmade in small batches in a Green Certified facility in Portugal and is OEKO-TEX® from start to finish. They have partnered with the Kikulu Foundation to support children’s education in Uganda and are striving to make a their homes, in their communities, and throughout the world.

“A gorgeous slow fashion brand. I love the deep colours and simple shapes!”


The Simple Folk Blog Posts

The Simple Folk -- sweet, simple and natural styles, ethically made
Those of you who visited the ShopUp last December have already been introduced to The Simple Folk -- what a fun stand it was, with so many of the team present (all the way from America!), with their adorable kids in tow! Created by friends and mothers, Jamie Morea and Abigail Brown, The Simple Folk ...
Fabulous fall fashion from The Simple Folk
Fall is here! Last week we enjoyed perhaps the last summery days in Amsterdam, but since then the autumn chill is definitely in the air. Our mornings are getting darker and the woollen slippers are back on our feet. The time is here for cords and woollens and I'm excited! To prepare for the cold ...