A concept store offering modern, functional, considered design pieces for kids
REGION: United Kingdom
Indi + Will is a Scotland-based, modern Scandinavian-inspired, kids online concept store. This bright and airy site offers a great range of fabulous options for many of a modern family’s needs.

Clothing and accessories for 0 – 11s, everyday essentials, gifts and decor for babies, kids and the home – all items are selected with an emphasis on organic, natural and handmade products that are produced sustainably. Trend-led, natural, fun and beautiful products for you and your children, which are kind to the planet as well as yourselves.

Indi + Will’s hand picked collection of fun, modern and ethically made clothing includes labels from the UK, Scandinavia (of course) and Europe. Covering a big age range – from newborn all the way up to 11 years old – you’ll find a range of comfortable options from leggings to coats, pyjamas to sweatshirts, rompers, moccassins, hats and more.

Indi + Will is the creation of design-loving Fi. Having daughters Indiana and Willow allowed her to indulge her obsession for children’s apparel and room styling, and it’s been a dream for this fashion-schooled mama to create a one-stop-shop enabling like-minded people to purchase gorgeous, unique and affordable pieces for little ones with ease.

“I love shops who do more than one thing really well! ”