Annafie is a British brand that has been proudly creating traditional hand smocked and embroidered children’s dresses, rompers and nightwear since 2005. Offering exceptional quality items for babies and children from 3 months to 12 years, this brand has charming options for both boys and girls.
Annafie’s ethos is to produce beautiful childrenswear that stands the test of time – future heirlooms that are loved, worn, passed down to the next generation and loved again. Traditional, timeless design is of course central to this, and quality equally important.
You’ll find lots of dresses and rompers, but also babygrows, shirt and shorts sets, cardigans and jumpers. Annafie take the greatest pride in their collection of items that are not only high quality and durable, but also easy to wear and care for.
The fabrics used throughout are of the highest quality, including lots of Liberty of London’s famous Tana Lawns. And then there is the creation of the garments themselves -- the seams and adornments are carefully sewn to last, whilst the hand smocking and embroidery is painstakingly applied by skilled craftspeople. Each piece takes approximately 8 hours to complete!
Annafie has recently become the ‘baby’ of Leonie, a mother of 4 who believes children should be dressed as children. Seeing the connection between the concept of quality hand-me-downs and the enthusiasm for sustainable design, Leonie is keen to develop Annafie and make the very most of this beloved brand, all whilst remaining absolutely true to its values.
“Such classic designs and quality pieces!”